A circular economy model for plastic, where waste is definitely out of the system.

 An environmentally safe and socially just space for humanity, with no compromises.

  Poor people, and their potential as best business partners.

Sustainable businesses throughout the production and supply chain: environmentally, financially, and socially.

Joining efforts with governments, partners and other allies: to broaden our impact.

Constant improvement: In the ongoing task of building a fair, circular, more inclusive business model.